Advertising & Digital Signage Solutions

Mar 15, 2023
5 min read
By: Lucy Bragg

In today's fast-paced world, catching the attention of your audience has never been more critical. Discover the power of digital signage and how it can enhance your advertising campaigns in several ways.

What is Digital Signage?

Digital signage refers to the use of digital displays, such as LCD or LED screens, to showcase multimedia content to a specific audience. It is a form of advertising that uses technology to present information and advertising messages to viewers in a dynamic and engaging way.

Types of Digital Signage

Some common types of digital signage include standalone displays, video walls, interactive kiosks, outdoor displays, mobile displays, and digital menu boards. The type of digital signage used depends on the specific needs and requirements of the setting and the content being displayed.

What It's Used For

Digital signage displays can be used for a variety of purposes, such as advertising, entertainment, information, and wayfinding. Digital screens can display a wide range of content, including images, videos, animations, and text. It is commonly used in public spaces such as shopping malls, retail stores, airports, train stations, and museums, but can also be found in corporate offices, schools, and other private institutions.

Why It's Important

Digital signage is a powerful communication tool that can help businesses and organizations improve their marketing efforts, enhance the customer experience, and drive revenue growth.

Benefits of Using Digital Signage for Advertising

Some of the key benefits of using digital signage for advertising include:

  • Attention-grabbing: digital signage is a highly effective way of capturing people’s attention, as it can display a variety of engaging and dynamic content.

  • Customizable: digital signage allows for targeted advertising and can be customized to specific audiences or locations. It can also be updated in real-time, making it a flexible and adaptable advertising tool.

  • Improved customer experience: digital signage can enhance the customer experience by providing relevant and useful information, such as wayfinding directions or promotions, in a visually appealing way.

  • Increased revenue: digital signage can help drive sales and increase revenue by promoting products and services in a more engaging and compelling way.

Advertising with Indoor Mapping Solutions

Digital indoor mapping provides a unique opportunity to enhance advertising efforts and engage customers in new and innovative ways. Digital directory software can be used to guide customers to specific products or services within a mall, and the directory interface can serve as a platform for displaying advertisements, events, and promotions. Moreover, indoor mapping technology can provide valuable insights into customer behavior, allowing businesses to make more informed decisions about their advertising strategies.

How It Works

Advertising with indoor mapping solutions involves utilizing digital screens and software to display ads in public spaces such as malls, airports, or stadiums. The directories showcase a digital indoor map to help visitors explore and navigate the property, and display advertisements, providing property owners with an additional revenue stream.

How Effective Is It?

The screens running Mappedin's Digital Directory technology serve as an excellent platform for advertisers as they have an engaged audience walking up and interacting with them versus passive viewers who might traditionally walk by other advertisements. This makes it an effective way for advertisers to reach consumers and provide ample visibility for their digital signage content.

Why Use Indoor Mapping Solutions for Advertising?

Indoor mapping solutions offer a flexible and dynamic platform for delivering advertising content, enabling advertisers to create engaging and interactive campaigns that capture consumers' attention, increase brand awareness, and drive revenue.

Finding The Right Solution For Your Business

There are different mapping solutions available to choose from, including out-of-the-box digital directories and custom-built directories. Pre-built directories are quicker to implement and are typically more standardized, while custom-built directories offer more flexibility and customizability. To determine the best fit for your business, get in touch with us.

How Mappedin Works

Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out-of-Home (DOOH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market.

Advertisers can use Mappedin’s content management system (CMS) to schedule ads on a per-directory basis, providing complete control over the timing, location, and content. The resulting experience is valuable to advertisers and enables property owners to easily maintain and update their building maps.  

Advertising & Digital Signage Solutions FAQs

How Much Does Digital Signage Advertising Cost?

The cost varies depending on the hardware provider you choose and the number of screens you want to advertise on. If you're interested in obtaining a quote for this solution, don't hesitate to reach out to us.

What Is the Best Location for Digital Signage?

When it comes to choosing the best location for digital signage, it’s important to consider high-traffic areas that can capture the attention of a large audience. Some optimal spots include near entrances, popular stores or attractions, and any location that has high visibility and foot traffic.

What Software is Used for Digital Signage?

Digital signage software solutions like Mappedin are a popular choice for various indoor and outdoor spaces, including malls, city districts, transportation hubs, museums, sports arenas, and more.

Are you ready to take your digital advertising to the next level? Contact us to get started.